About the project.
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I started the process by creating a mood board on Pinterest for inspiration. We discussed some different styles and settled on the popular monogram style logo using Aundra's initials. After our mood board meeting, I got to work on sketching out ideas that would then be developed into a more refined concept. I presented 3 different concepts and landed on a logo that was exactly what my client was looking for. A monogram style logo that was minimal, classy, and represented her sense of design. The primary logo is long with the monogram placed between her first and last name. The secondary logo layout places the monogram above her name and the third layout is the monogram by itself.
Gray and gold were used as the brand colors and gold foil was used on Aundra's new business cards. The AS monogram in gold foil on the back of her cards on a gray background really shines!
Along with the new logo and business cards, Aundra also was looking for some online ad layouts to help market her business on a select number of blogs and websites. I provided 3 different options for her to use.